WTF wednesday take 2

20 05 2009

I’m at a loss for words on this one.

(I have no idea how I find this stuff.)

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WTF Wednesday

13 05 2009

In case you haven’t heard, the FDA is trying to lay down the law on Cheerios.

Yes, Cheerios. My most beloved cereal of all time.

Because Cheerios labels claim to lower cholesterol and improve heart health, the FDA decided that this makes the product a drug.

So basically, General Mills will now have to either change the labeling on Cheerios packaging or apply for approval as a new drug.


Could you imagine going to your local pharmacy and asking for a box of Cheerios? Or even going to your doctor and having him write you a script for a Cheerios regimented diet?

(Ok, I realize those are probably a bit extreme in this case, but still)

I’m glad we have the FDA for all the good things they do but really, WTF? Cheerios? And why now? They’ve been labeled and marketed that way for years.